Commonly we are accumulate reward points from many vendors whether we ask for them or not. Our phone services provider, our credit card issuers, our factory outlets where we buy clothes and even the airlines we frequent give us reward points.
Most of the time the reward points simply wasted, because most of time we don’t use them and even care about them. Some reward programs impose expiration date, we can’t use after certain date.
Sometimes we have collected more than 160.000 points from certain airlines that expire this month, but we still have no opportunity to redeem them. If we could use these points to buy laptop battery that we need at the moment, we’d be verry happy.
PT. MORE (Mobile Reward Exchange) is a kind of company that providing reward exchange. Their platform is designed to run on many mobile phones. MORE deployed programmers to create the MORE applications, envisioning MORE to be alliance of partners who allow their reward points to be use and exchanged among member merchants.
MORE convert reward points into multi purpose points. For example if we are a frequent flyer at certain airlines, we can redeem our points to buy cellphones or participating theme park tickets. MORE would manage points exchange, negotiating with each participating reward giver the value of them and also allows a family to share and combine reward points to buy some stuffs more useful than the reward points catalogs usually offer.
Member companies also have benefit as MORE can serve as a direct marketing vehicle. For example departement stores can using MORE to beam special discount for buy fruits.
The goal of MORE is to provide reward points exchange services to wide range companies, from cellphones to concert organizers.
Reference : The Jakarta Post, Monday, January 14, 2008.
Tags: popular science blog
